As you can tell from this list, I am not a fan of product photography. I always get a little more excited with an item for a friend than I do for myself.
Not to mention I can’t even really explain to you how bad I feel about this. I’m not talking about the products themselves though. I mean the way the products are presented in the first place. With a product that comes with a camera, there is always some mystery wrapped up in the packaging, so the photos just don’t feel like they could be taken with a normal camera.
This is where the problem lies. In an interview with the guys at Gizmodo they said that, “For our product photography, we are basically asking ourselves, ‘Can I put a camera in a box and take a picture of it?'” They go on to say that it is “often the case that the best of the photographs are the least realistic.” They also say that, “We are not trying to look good.” I know what you are thinking.
Exactly! We want our photos to be real, but we also want them to feel real. We want the photos to capture the feeling of a product, and not just the physical feel of the product.
We have this image of a box of product in our minds. But we want the product to be real. And we want our photos to reflect that.
I think this is why I look for unusual angles and lights in photos. I’m not looking for a real shot of the product. I’m looking for a shot that makes you feel like your heart is beating inside of it. A photograph that captures what it is that is inside of us.
I’ve seen a ton of product photos, and while I can’t think of any that really strike me as “real,” I’m always amazed that so many of them don’t. If you’ve ever had a product in your hands and felt its presence, then you know that there’s a part of your brain that wants to see the product in an interesting way. And a lot of photographers will take a photo with the product right in front of their eyes and see it through the lens.
Photography is all about capturing the product in the most natural way possible. Which is why this is such a tricky subject because it is so subjective. Which means there are many types of products that get the same treatment. From toys to books, cameras to clothing, car parts to shoes, theres a ton of different types of photography.
This is an example of the many types of photography.